What is company culture?
Company culture can be defined as the personality of a company. It
encompasses how people within an organisation interact with each other and
work together, and includes a variety of components, such as company
mission, ethics, values, work environment and expectations.
Why does company culture matter?
Corporate culture can be a huge selling point to potential candidates, and
a key part of your Employee Value Proposition (EVP). It can help you
attract talent and persuade candidates to choose you over another
employer. Aside from attraction, a positive, visible, and embedded culture
which is embraced at all levels in the organisation can improve retention
too –employees that feel part of a company’s culture and aligned with its
values are more likely to feel satisfied and motivated in their work, and
want to stay.
How important is cultural fit when hiring?
More and more employers are assessing cultural fit along with relevant job
history, industry experience and soft skills as part of the hiring
process,. This is on the basis that providing the right resources, tools
and training can overcome skills gaps and help employees get better at
their jobs,whereas the attitudes and values which contribute to a cultural
fit cannot be taught –or forced.Research increasingly shows that hiring
for cultural fit;to identify candidates who align with your company’s
unique culture and values, is a crucial part of effective, strategic
hiring. A survey of 55 organisations found that 84% of recruiters agree
cultural fit is an important factor in the selection process, and nine out
of 10 reported having passed on applicants based on a lack of cultural
Assessing cultural fit when recruiting is especially important for SMEs
–in small to mid-size companies, every hire you make can have an impact on
the overall dynamic of your organization (for better or worse). Not sure
what you should be asking to assess a candidate’s culture fit? Incorporate
open-ended questions into the interview, which relate to the qualities
your organisation values most. Try these examples:
How to communicate your culture when recruiting
How can you attract candidates that area match for your organisational
values and will fit in with your corporate culture? Aside from specifying
the skills and experience required for the role, you can also use
recruitment advertising to ensure you attract candidates who are going to
thrive in your environment and inspire those around them. Optimising your
job adverts to communicate what’s unique and appealing about your work
culture can make all the difference –here’s how:
Adecco can help put the right people on your team and give you the
support and resources you need to keep them there. To learn more,
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